How many sheep do you need to count before falling asleep? It is true that a lot of content creators, whether by video or text, draw usually attention by appealing to numbers. Numbers are somehow something in between real and unreal: we can see with our eyes that we have five fingers, but we cannot actually tell what does five mean. It is an abstract idea embedded in the nature that surrounds us.

Simple things are the best because they can reach a greater number of users and require low effort to understand. Translated, everybody likes it. If the content is well structured, not trivial, and targeted in its context, it can have a great impact on someone’s business. It can work for blog posts, a business mentality, or […]